The high resilience and pile structure of fine Australian Merino wool show excellent resistance to perpetual use. The natural and fine crimp allows Merino wool to bounce back to its natural shape and woolen interiors therefore maintain their “as new” look for a longer period. A wool fibre can be bent thousands of times without breaking and has the power to recover. This is why wool products last for years.

A further quality feature of Merino wool is its ability to absorb, store and release humidity in the atmosphere depending on the internal and external environment. Achieving optimal moisture conditions within a room is a key factor of comfort and wellbeing.

Wool acts as a buffer with respect to moisture absorption and thus helps maintain consistent humidity levels indoors. Merino wool can absorb up to one third of its own dry weight without feeling damp or clammy.

Polluted indoor air can lead to discomfort, reduced efficiency or even chronic insomnia. Air pollution can be caused by the use of air conditioning systems, evaporation from certain building materials and furniture or combustion processes.

Merino wool can absorb molecules from pollutants such as formaldehyde, nitrogen oxides and sulphur dioxide. Furthermore, wool does not re-emit these noxious gases. It is estimated that wool purifies indoor air for up to 30 years.