Benefits of
Wool
FOR APPAREL
Finest Woollen Merino Fabrics

Australian Merino wool is a remarkable result of millions of years of evolution. It has dressed people throughout history and despite the arrival of more complex synthetic fibres and fabrics, it continues to be used today as well.

Merino wool is the fibre of choice of the world’s most influential fashion designers and clothing brands. Those wool fibres are lighter than other sheep’s wool fibres. They have an extraordinary fineness and flexibility and provide a feeling of both, luxury and comfort.

Merino wool is softer, warmer and safer than any artificially manufactured fibres. Due to its unique structure, Merino wool has many different natural beneficial qualities that make it innovative and versatile.

100% Nature

Benefits of Merino wool

FOR APPAREL

Australian Merino wool is unrivalled regarding its sustainability. It is an entirely natural fibre grown by millions of Australian sheep every year and thus a renewable and sustainable resource. All it requires is the simple combination of sheep, sunlight, water and grass.

Unlike most synthetic fibres such as Polyester (PES) or Polyamide (PA), Merino wool is biodegradable: it takes only a few years to completely decompose. During this process the wool also slowly releases valuable nutrients. It is the perfect choice for those who prefer clothing that has a minimal impact on the environment.

Soft & comfortable

Benefits of Merino wool

FOR APPAREL

Australian Merino wool is much finer than traditional types of wool and feels luxuriously gentle on the skin. Merino wool fibres actively regulate temperature, forming a microclimate around the body. It easily adapts to the body’s temperature under changing conditions, enabling the body to retain an optimum temperature in hot or cold environments. This characteristic makes wool a versatile all-season fabric. Merino wool is able to absorb perspiration and then release it into the air. It is a highly breathable material and as it decreases the humidity between the skin and the garment, it is also less prone to clamminess.

Innovative

Benefits of Merino wool

FOR APPAREL

The combination of a natural and renewable resources with innovative finishing processes makes Merino wool the number one choice for both, clothing brands and fashion designers. These innovations meet increasing consumer demands for more functional fabrics and create new opportunities for textile production.

Colourful

Benefits of Merino wool

FOR APPAREL

Designer and clothing brands love working with Merino wool, as its colour palette is almost infinite. In the past, traditional woolen textiles such as loden fabrics used to be available only in dark, earthy shades. The innovative and modern use of colour and new production technologies made it possible to extend our colour range and opened doors to international renowned fashion houses.

Felting ability

Benefits of Merino wool

FOR APPAREL

Merino wool fibres have a unique surface structure of tiny overlapping scales, which contribute to many of its performance qualities. These scales are also the base for felting. Felted surfaces are created when wool fibres slip over one another and the scales interlock, preventing the fibre from returning to its original shape. The process can be controlled to produce dense woolen fabrics creating a unique grip and drape. Felting textures also improve clothing physiological parameters such as the thermal insulation.

Easy care

Benefits of Merino wool

FOR APPAREL

Merino wool’s overall natural stain and soil resistance is significantly better than that of cotton or synthetic fibres. It has a natural protective layer that is bonded to the surface and therefore cannot be removed easily. These overlapping scales are slow to absorb liquids and thus allow spills to be wiped off before permanent staining occurs.
Merino wool only generates very little static electricity and does not attract dirt or lint as most commonly used textile fibres. The fine crimp allows Merino wool to bounce back to its natural shape and gives wool garments a natural wrinkle resistance. Wool garments thus maintain an “as new” look for a longer period. Further information can be found in our general care instructions for apparel fabrics.