Benefits
of Wool
for apparel

Finest Woollen Merino Fabrics
Australian Merino wool is the remarkable result of millions of years of evolution. It has dressed people throughout history and despite with the arrival of more complex synthetic fibres and fabrics, it continues to be used today as well.

Merino wool is the fibre of choice of the world’s most influential fashion designers and clothing brands. Merino wool fibres are lighter than other sheep’s wool and have an extraordinary fineness and flexibility providing a feeling of both luxury and comfort.

It is softer, warmer and safer than any man-made fibre. Due to its unique structure, Merino wool has many different natural beneficial qualities that make it an innovative and versatile fibre.

100% Nature Benefits of wool for apparel

Australian Merino wool is undisputed regarding its sustainability. It is an entirely natural fibre grown by millions of Australian sheep every year and thus a renewable and sustainable fibre resource. All it requires is the simple combination of sheep, sunlight, water and grass.

Unlike most synthetic fibres such as Polyester (PES) or Polyamide (PA), Merino wool is biodegradable and it takes only a few years to decompose back into earth, slowly releasing valuable nutrients. It is the perfect choice for those who prefer clothing that has a minimal impact on the environment.

Soft & comfortable Benefits of wool for apparel

Australian Merino wool is much finer than traditional types of wool and feels luxuriously gentle against the skin. Merino wool fibres actively regulate temperature, forming a microclimate around the body. It easily adapts to the body’s temperature under changing conditions, enabling the body to retain an optimum temperature in hot or cold environments. This characteristic makes wool a versatile all-season fabric. Merino wool is able to absorb perspiration and then release it into the air. It is extremely breathable and as it decreases humidity between skin and garment, it is less prone to clamminess.

Innovative Benefits of wool for apparel

The combination of a natural and renewable resource with innovative finishing processes makes Merino wool the fibre of choice for both clothing brands and fashion designers. These innovations meet increasing consumer demands for more functional fabrics and create new opportunities for textile production.

Colourful Benefits of wool for apparel

Designer and clothing brands love working with Merino wool, as its colour palette is almost infinite. In the past, traditional woollen textiles such as loden fabrics used to be available only in dark, earthy shades. Innovative and modern use of colour and new production technologies have helped advance our colour range and opened doors to international renowned fashion houses.

Felting ability Benefits of wool for apparel

Merino wool fibres have a unique surface structure of tiny overlapping scales, which contribute to many of its performance qualities. These scales are also the base for felting. Felted surfaces are created when wool fibres slip over one another and the scales interlock, preventing the fibre from returning to its original shape. The process can be controlled to produce dense woollen fabrics creating a unique handle and drape. Felting textures also improve clothing physiological parameters such as the thermal insulation.

Easy care Benefits of wool for apparel

Merino wool’s overall natural stain & soil resistance is significantly better than that of cotton or synthetic fibres. It has a natural protective layer that is bonded to the surface and can therefore not easily be removed. These overlapping scales are slow to absorb liquids and thus allow spills to be wiped off before permanent staining occurs.

Merino wool only generates very little static electricity and does not attract dirt or lint as most commonly used textile fibres. The fine crimp allows Merino wool to bounce back to its natural shape and gives wool garments a natural wrinkle resistance. Wool garments thus maintain an ‘as new’ look for a longer period. Further information can be found in our general care instructions for apparel fabrics.