Australian Merino wool is unrivalled regarding its sustainability. It is an entirely natural fibre grown by millions of Australian sheep every year and thus a renewable and sustainable resource. All it requires is the simple combination of sheep, sunlight, water and grass.
Unlike most synthetic fibres such as Polyester (PES) or Polyamide (PA), Merino wool is biodegradable: it takes only a few years to completely decompose. During this process the wool also slowly releases valuable nutrients. It is the perfect choice for those who prefer clothing that has a minimal impact on the environment.

Recent research studies have found that sleeping in or under wool leads to a better sleep. This natural fibre resource creates a microclimate that assists in regulating the temperature and humidity of the air around the body, thus providing a restful sleep. The average person perspires around one litre of fluid each night which synthetic fabrics are unable to absorb. Merino wool by contrast can absorb up to one third of its own dry weight.

At night, wool fibres absorb this perspiration and during the day, moisture is naturally released back into the atmosphere. The evaporation of moisture also means no breeding ground for allergy-causing mould, bacteria and mites. Furthermore, it is scientifically proven that sleeping in or under wool significantly lowers the human heart rate and leads to a better recovery during this resting phase.

The high resilience and pile structure of fine Australian Merino wool show excellent resistance to perpetual use. The natural and fine crimp allows Merino wool to bounce back to its natural shape and woolen interiors therefore maintain their “as new” look for a longer period. A wool fibre can be bent thousands of times without breaking and has the power to recover. This is why wool products last for years.

Merino wool is naturally flame resistant due to its high water content and chemical structure. It is less likely to burn (with a very high ignition temperature of 600°C) and produces less noxious fumes and toxic gases than most synthetic textiles or cotton, which makes it a much safer choice for interiors. When wool burns it neither drips nor melts so it cannot stick to the skin like most artificially manufactured fibres, sparing burn victims from severe injuries.
With a Limiting Oxygen Index (LOI) of 25, wool has the highest LOI among the commonly used textiles. This indicator is used for ranking the flammability of materials by measuring the amount of oxygen needed to sustain combustion. The higher the value, the less flammable the material.

Australian Merino wool is much finer than traditional types of wool and feels luxuriously gentle on the skin. Merino wool fibres actively regulate temperature, forming a microclimate around the body. It easily adapts to the body’s temperature under changing conditions, enabling the body to retain an optimum temperature in hot or cold environments. This characteristic makes wool a versatile all-season fabric. Merino wool is able to absorb perspiration and then release it into the air. It is a highly breathable material and as it decreases the humidity between the skin and the garment, it is also less prone to clamminess.